WHO WE ARE

Grupo Padrão is a company focused on the corporate public that develops a complete
set of market-leading events and high qualitiy information service products – media, contents, studies,researches and insights.

OUR PURPOSALS

  • Reconcilement of consumer relations .
  • Enable and qualify Brazilian Retail.
  • Stimulating the creation of an innovative environment.
  • To care about the health of our economic environment.

WE ARE DO:

We produce information with opinion, knowledge with usefulness
and Intelligence with strategy.

EVENTS


Unique expertise in the development and creation of market-leading corporate events

INFORMATION SERVICES


Produces, give meaning, analyzes, shares and spreads information and knowledge with the corporate market.

CALENDAR*

Our events are running during all the year. Feel comfortable to take a
look at our calendar and program yourself to
attend any event you want.

*Schedule subject to change.

  • January

    Reminders - January 2019

    Brazilian Symposium on Consumer Protection - start of sales



    Brazilian Retail Week - start of sales



    Whow! Innovation Festival - start of sales



    CONAREC - start of sales

  • February

    Events - February 2019

    More information soon.

  • March

    Reminders - March 2019

    Seminar of BOTs and I.A.

    The purpose of this Seminar is to share concepts and insights as best practices for the use of bots and Artificial Intelligence systems in customer and consumer relationship with companies. The event will be designed including panels and debates with experts, developers and Top Level executives of leading companies that are using bots and IAs. The Seminar will show that the customer experience can be improved a lot in the post consumer perspective.






  • April

    Events - April 2019

    Theme: "Consumer relations in times of change: an agenda of harmony, collaboration and evolution."


    The "The Age of Dialogue" initiative represents an innovative vision of consumer advocacy. In the last two years, the Brazilian Symposium on Consumer Protection has brought relevant and very productive discussions that brought together the agenda of companies, state agencies, including PROCONs and regulatory agencies.

    In 2019, the event will bring an essential agenda aimed at combating the polarization that so afflicts consumer relations and the consequent adoption of a path of mutual collaboration between companies, consumers and public authorities. The symposium will also address the ongoing digital revolution at this new time in the country. It is time to reduce conflicts and litigation and re-value dialogue, understanding and seeking a more complete harmonization between all the protagonists of consumer relations. That is why this year we will focus on the need for a more mature and innovative vision for times of social, political, economic and behavioral change. We will also focus on new issues and their impacts on consumer protection, such as the effects of the LGPD (General Data Protection Act). These issues unite and resize those already traditional that involve contracts, assurance, collection problems, among others. How can companies use technology in favor of greater security and transparency in their relationship with consumers?




  • May

    Events - May 2019

    Modern Consumer Award for Excellence in Customer Service

    The true Oscar of customer service in Brazil achieves 20 years. This recognition has the mark of innovation and constant evolution. Every year the methodology of the Modern Consumer Award is updated looking to incorporate the technologies, the expansion and diversification of channels and the best practices in customer management.

    In 2019 we are going to celebrate the twentieth edition, seeking to further influence the companies and suppliers that are protagonists in the search for a greater engagement of consumer experience. It is more than an event: it is a project that encompasses a great delivery of relevant content, focusing on the winning companies, concepts, data and innovations of this ecosystem.




    General Law of Data Protection Seminar:

    The General Data Protection Act comes into force at the beginning of 2020 and is sure to transform the company-customer relationship in all segments. More than that: the company relationship with the other stakeholders will also be modified.

    Therefore, the purpose of this seminar is to discuss the size of this change, in addition to how companies need to prepare for this moment that will surely be a milestone in the country's history.




  • June

    Events - June 2019

    RETAIL INNOVATION EXPERIENCE AWARD

    Based on the BR Week / 2018 Experience award, this year Retail Innovation Week will bring a new approach to this recognition aimed at using technologies, systems, solutions and methodologies capable of improving and enriching the customer experience in online and offline stores .

    To meet this end, the methodology used will analyze the perception of customers in their interaction with stores, as well as the use of different technologies by companies, in line with the design of the proposed day.





    2019 Brazilian Retail Week - Exponential Retail: The store made of data.

    Premise: Brazilian retailers must undertake a radical transformation, and it goes through a systematic investment in innovation and new technologies, focused on customer experience, process improvement, efficiency gains, fraud prevention, omnicanality, and the intensive use of analytics to interpret data captured in customer interactions in all the channels and the consequent production of strategies from the data. It is necessary to think about accelerated growth, and on serial innovation. Either retail incorporates these trends or it will be absorbed by them.

    Theme 2019:digital transformation, big data and analytics, virtual stores, augmented, virtual and extended realities, process scanning, data protection, cyber security, payment at check in, more intense experiences for customers. All are themes that involve transformation and innovation in retail - and all of them have as raw material the capture, use and intelligence of data. This is the context that defines Brazilian Retail Week – 2019 BRWeek. More than ever, you need to understand all channels, both on and offline as data sources. Therefore, the theme of the event for 2019 is: the store made of data.





    CXI - CUSTOMER EXPERIENCE INSIGHTS

    Customer experience redefining marketing: the rise of customering Customer Experience as an inducer of constant happiness: tips for not letting your consumer upset. Showtime: UX in the center of the stage. The clients only have the job to applaud.

    The ten great insights of PCX (Post Consumer Experience) but that companies do not meet where it is defined, but how he wants.

  • July

    Reminders - July 2019:

    Whow! Innovation Festival
    Innovation Whow! Award





  • August

    Events - August 2019

    Seminar on Privacy and Cybersecurity:

    The purpose of this seminar is to structure all issues related to cybersecurity processes within organizations, even further on the eve of the entry into force of the new general data protection law. More than ever, it is essential that companies working with large masses of customers can adopt the technologies, processes and resources that enable them to assist, serve and transact with their customers and partners securely and with high quality experience. The protection of digital identities is a risk factor and also a lever of business, and so the issue is no longer purely of the IT department and is discussed as a priority in corporate boards meetings in all sectors.



    Seminar on Digital Collection:

    Panels and debates with financial market experts, responsible for the areas of collection of companies from different segments and suppliers, finalized by a joint lunch with an exclusive presentation about perspectives for the Brazilian market.


  • September

    Events - September 2019

    CONAREC:

    CONAREC 2019 is the largest and most important event of relational intelligence and consumer behavior in the world.

    In its 17th edition, the event will continue to develop the premises governing the relationship of the post-consumer. Precisely for this reason, CONAREC 2019 brings the theme "Expanding the frontiers of engagement", with the aim of passing on and discussing the concepts and ideas that lead companies to create solid links with increasingly skeptical and impatient, intolerant and dissatisfied consumers.

    We know that the post-consumer wants transparency and wants companies that are loyal to him/her, that take firm positions in the defense of social issues and, above all, that they are able to save time.

    To do so, CONAREC will mobilize CEOs, top executives, experts, and international keynotes that together will create insight into how to make post-consumer engagement more robust, authentic and friction-proof







    Power Analytics Seminar:

    This is an event designed to show the immense potential of analytics to direct business strategies from the mapping of the information obtained in the digital ocean. The big data, the data lake and other methodologies seem too complex for the reality of our companies.

    Nevertheless, extracting and analyzing customer and market information efficiently is simply the basis for the survival of any business. Data is the new oil. Is your company prepared to make money from this fuel? Meeting, Conclusions and Trends Modern Consumer Award for Excellence in Customer Service





  • October

    Events - October 2019

    More information soon.





  • November

    Events - November 2019

    20 years Special of the CM Award - Champions of the Decade

    The Oscar of the Oscars. Is it possible to imagine recognition that builds real value for two decades? And what about companies and professionals who, throughout this period, can show their competence and talent in a consistent manner, functioning as references of quality for the market?

    These are the premises that underpin an initiative that promises to become a major landmark of customer and consumer management in Brazil in 2019. We are talking about the 20th Anniversary Edition of the Modern Consumer Award of Excellence in Customer Service. Through an exclusive and judicious methodology, we will recognize, highlight and celebrate the companies and professionals that stood out the most in the 20 years of the award that is the Oscar of the relationship in Brazil.

    An exclusive event integrated with a special content platform that will show the remarkable evolution of customer service in Brazil: technologies, experience, customer journey, innovation, multichannel, artificial intelligence, best practices, focused in a way that only who is the greater authority on consumer behavior in Brazil can offer. Our premise will be to think what was impossible 20 years ago and today is real, in order to boost the realization of what is impossible today in the future.






  • December

    Events - December 2019

    Companies that respect the consumer the most





  • January

    Reminders - January 2018

    Consumidor Moderno Awards – Beginning of Registrations - Contact Center of the Year



    Cool Companies - Beginning of Registrations



    WHOW! INNOVATION FESTIVAL – BEGINNING OF SALES (1st LOT)



    BR WEEK PRIZE – BEGINNING OF REGISTRATIONS – January 29

  • February

    Events - February 2018

    February 23, as of 08:30 am.

    Remarkable Companies

    The authentic celebration of competence, talent and achievement capacity of Brazilian executives. A recognition to the companies of better evaluation in the sum and balance of research, studies and rankings, published by the magazine Consumidor Moderno throughout 2017.

    A closed event, only for guests.

    Place: Hotel Renaissance – Alameda Santos, 2.233 – Cerqueira César – São Paulo – SP





    Studies and Research – February 2018

    Remarkable Companies



    DIGITAL TRANSFORMATION – STUDY BY SECTORS – SPECIAL MODERN CONSUMER




  • March

    Reminders - Março 2018

    Consumidor Moderno Prize of Excellence in Customer Services – Closing of Registrations - Contact Center of the Year



    March 8

    INTERNATIONAL WOMAN'S DAY

    March 15

    Consumer’s Day and Anniversary of Consumidor Moderno

  • April

    Events - April 2018

    April 25 to 27 – Wednesday, Thursday and Friday

    AThe AGE OF DIALOGUE 2017 - BRAZILIAN SYMPOSIUM OF CONSUMER’S DEFENSE

    A Symposium dedicated to foster a pact in problem-solving, turned towards conditioning the settlement of consumers’ demands in the scope of SACs (Call Centers) The event will also make a reflection concerning the revision of the Decree of the SACs. A forum of inestimable value so that the companies develop their customer management strategies in a more assertive way in face of new competitive vectors

    Place: Hotel Royal Palm Plaza - Av. Royal Palm Plaza, 277 - Jd. Califórnia - Campinas - SP







    Studies and Research - April 2018

    Cool Companies

    THE THIRD EDITION OF THE STUDY THAT DEMONSTRATES WHICH COMPANIES ARE EFFECTIVELY IN SYNCHRONY WITH THE CREATION OF POLICIES AND MECHANISMS OF MEDIATION OF CONFLICTS WITH THEIR CUSTOMERS. ACCOMPLISHMENT OF THE CENTRO DE INTELIGÊNCIA PADRÃO - CIP.




    NOVAREJO - SPECIAL - MULTICOMMERCE/E-COMMERCE

    A NEW ROUND OF THE STUDY OF DOM STRATEGY PARTNERS THAT MAPS THE DEVELOPMENT OF THE MULTICHANNEL RETAIL IN THE COUNTRY.




    E-BOOK SXSW 2018

    A SPECIAL WITH ARTICLES, CONCEPTS, INSIGHTS AND OPINION ON SXSW 2018. THE MOST COMPLETE AND CONSISTENT VISION OF ONE OF THE MOST IMPORTANT AND INFLUENTIAL IN THE WORLD. LAUNCHING ON April 27.





    Reminders - April 2018

    CONAREC PRIZE - BEGINNING OF THE REGISTRATIONS



  • May

    Events - May 2018

    May 15 - Tuesday

    TECHNO BUSINESS – 2nd EDITION

    The main initiative of the market so that the technology companies can elaborate a proposal of consistent value. The one-day event brings the mapping of trends and themes developed by experts, together with a council of trustees. Come and understand better how to incorporate the new technologies to the reality of your company and the power of machine learning, from AI, to remodel tasks, processes and productivity.

    Coordination: CEACOM of the Universidade de São Paulo [University of São Paulo] and Universidade Nova Lisboa* with the guardianship of the Area of knowledge of the Grupo Padrão.

    Place: Amcham Business Center - R. da Paz, 1.431 - Chácara Santo Antônio - SP - São Paulo






    May 29 - Tuesday from 07:00 pm to 11:00 pm

    Consumidor Moderno Awards – 19th edition

    The most important recognition of the customer service and call center in Brazil. It has as objective to identify and disseminate the best practices in services to the customer and recognize the companies that privilege excellence in customer service at the most different contact points.

    A closed event, only for guests.

    Place: Tom Brasil - Rua Bragança Paulista, 1.281, Chácara Santo Antônio, São Paulo/SP.





    Studies and Research - May 2018

    CONSUMIDOR MODERNO PRIZE OF EXCELLENCE IN CUSTOMER SERVICES:

    The most complete study on the quality of the customer service in Brazil. New categories, new insights.





    Reminders - May 2018

    Date: May 31 - Friday

    BETTER COMPANIES TO WORK GPTW NOVAREJO - CLOSING OF THE REGISTRATIONS



  • June

    Events - June 2018

    June 5 - Tuesday from 08:30 am to 12:00 pm.

    Meeting Conclusions and Trends Consumidor Moderno Prize

    Place: Hotel Renaissance – Alameda Santos, 2.233 – Cerqueira César – São Paulo – SP



    June 11 - Monday from 07:00 pm to 11:00 pm

    BR WEEK Awards

    A special night that marks the opening of the Brazilian Retail Week and crowns the best retailers in the country. A recognition to the retail operations that provide the best consumer’s experience in the country. The study is carried out by Centro de Inteligência Padrão, as of questionnaires answered by the main retail companies in the country, and subsequent evaluation of the criteria of consumers’ experience, in contribution with MindMiners.

    A closed event, only for guests

    Place: Hotel Transamérica - Avenida das Nações Unidas, 18.591 – Santo Amaro - São Paulo – SP




    June 12 and 13 – Tuesday and Wednesday from 8:30 am to 06:00 pm

    BR WEEK – THE UNBEATABLE RETAIL: RELATIONAL, SENSORIAL AND DIGITAL.

    The largest congress of retailers in the country. The only one with 100% of content approval. The Brazilian Retail Week is the event that gathers the most diverse leaderships in the sector and acts as a defending forum of the valuation of the Brazilian retailer. A democratic space that embraces, for two days, all the segments, the chain of value and the retail executives to share great ideas, innovations and different concepts.

    Place: Hotel Transamérica - Avenida das Nações Unidas, 18.591 – Santo Amaro - São Paulo – SP






    June 14 - Thursday – Technical Visits

    Technical Visits BR WEEK




    Studies and Research - June 2018

    THE NEW SHOPPER

    WHO IS THE CONSUMER THAT EMERGES OUT OF THE CRISIS, HIS HABITS, ASPIRATIONS, EXPECTATIONS, DESIRES.




    EXPERIENCE OF THE CUSTOMER IN THE RETAIL

    THE DETAILING OF THE STUDY THAT GUIDES PRÊMIO BR WEEK





    Reminders - June 2018

    CONAREC Awards - Closing of the registrations



  • July

    Events - July 2018

    July 24 to 26 – Tuesday, Wednesday and Thursday From 9:00 am to 9:00 pm

    WHOW! INNOVATION FESTIVAL – 2nd edition

    WHOW! Innovation Festival is an unheard of initiative of Grupo Padrão to foster and disseminate, in several formats, the environment of innovation and contribution in the Brazilian companies. The event will bring great new innovations in 2018, with new content formats, including mentorship, dynamics, workshops and the widest specter of insights and ideas and inspirations distributed throughout the city of São Paulo, in more than 200 offers of Creative Visits, hundreds of lecturers, among leaderships of companies, startups, scaleups, specialists in innovation, creativity, design and strategy.

    Whow! is more than a creative and inspired journey throughout the city of São Paulo. It is the meeting of several touchpoints that make up an authentic innovation ecosystem

    Place: Teatro Cetip - Complexo Aché Cultural - Rua Coropé, 88 - Pinheiros - São Paulo – SP









    Studies and Research - July 2018

    THE MOST INNOVATIVE COMPANIES OF BRAZIL

    A study led by the DOM Strategy Partners with the guardianship of the area of knowledge of Grupo Padrão that will disclose which are the most innovative companies of the country, from 3 pillars - incremental and disruptive innovation, innovation perceived by the customer and innovation applied to management.




  • August

    Events - August 2018

    LAUNCHING RANKING BRAZILIAN NOVAREJO

    A meeting of leaderships of the retail, specialists and opinion-makers to reverberate the most complete data set and analyses of our retail







    Studies and Research – August 2018

    Ranking Brazilian NOVAREJO

    The most complete and analytical of the national retail. A rigorous and complete piece of work carried out under the technical coordination of the Centro de Inteligência Padrão - CIP - in partnership with the Serasa Experian and Insper.

    GTransforming Generation II - The new generations are rewriting the way to live - consuming, relating, voting, investing, acquiring, dreaming, traveling, understanding. How to deal with a mindset that guides consumers who search maturity without wanting to suffer adulthood pains?




    Young Transformers II

    One special clipping focused on the behavior of the after-consumer and a new vision of the world, of society, market, consumption and behavior.




  • September

    Events - September 2018

    September 3 - Monday from 07:00 pm to 11:00 pm

    CONAREC Awards

    CONAREC Awards is the most important recognition to the best operations of contact center, its contracting companies, technology suppliers and professionals of the sector in the country, and occurs at the time of the event that marks the opening of CONAREC, the biggest event of relationship with customers of the world. In 2018, the prize comes to its 5th edition with a great innovation: the evaluation of customers’ journeys from companies of several segments.

    A closed event, only for guests.

    Place: Hotel Transamérica - Avenida das Nações Unidas, 18.591 – Santo Amaro - São Paulo – SP







    September 4 and 5 - Tuesday and Wednesday from 8:30 am to 06:00 pm

    CONAREC

    The event for executives and leaderships that search innovation, ideas and inspiration to improve their relationship with customers. The National Congress of the Company-Customer Relations is the greatest and most important event of relationship with customers in the world. It comprises two days of discussions, debates and generation of knowledge on the main trends of the corporate world from unheard of points of view.

    Theme: Unmasking the After-consumer: the inevitable transformation

    Place: Hotel Transamérica - Avenida das Nações Unidas, 18.591 – Santo Amaro - São Paulo – SP









    Studies and Research – September 2018

    The Sector of Relationship in Perspective






    Reminders - September 2018

    September 3 - MONDAY

    Consumidor Moderno Prize of Excellence in Customer Services 2018 – Beginning of Registrations



    September 11 - Monday

    Brazilian Yearbook of Relationship with Customers 2017



    Anniversary NOVAREJO - 10 years


  • October

    Events - October 2018

    Date: October 13 to 17, 2018 - Friday to Thursday

    Consumidor Moderno Experience Summit – 7th edition

    Every year, Grupo Padrão gathers a delegation of distinguished executives to participate of this exclusive and personalized event, carried out in a privileged place abroad. During five days, the professionals participate of intense networking, moments of informality and exclusive workshops, carried out in partnership with great schools and local consultants.

    A closed event, only for guests.

    Place: Madrid - Spain






    Studies and Research – October 2018

    More Value Produced - Reputation Index - Performance Index



  • November

    Events - November 2018

    Date: to be defined

    Best Companies To Work GPTW NOVAREJO – 5th edition

    The annual recognition of NOVAREJO platform in partnership with the Great Place to Work® that recognizes the companies that really value their employees and promote an excellent work environment.

    Place: to be defined






    Studies and Research – November 2018

    SCENARIO OF SACS IN BRAZIL

    A mapping of the quality of consumers’ services in Brazil, with analyses in the several channels, evolution history and comments of the companies.







    Reminders - November 2018

    Brazilian SAC Guide

    The only publication in the market that gathers all the contact points of thousands of companies of more than 50 segments including telephone, email, chats, ombudsman, sites and social media - (Edition 2019 - circulation along with the November edition of magazine Consumidor Moderno). And a digital environment that gathers all the contact points and interaction with the consumers.




  • December

    Events - December 2018

    December 12 – Wednesday, from 08:30 am to 12:00 pm

    Companies that are mostly respectful to the consumer

    The only study in the Brazilian market that assesses the evolution of the respect that companies devote to their consumers. An initiative that, since 2003, highlights the importance of the variable “respect” for the consumers. The study includes the evaluation of attributes and comments collected from thousands of consumers, by means of interactions kept with the companies involved, throughout the year. This year, the study promises to bring new attributes that make up the respect perception.
    A closed event, only for guests.

    Place: Hotel Renaissance – Alameda Santos, 2.233 – Cerqueira César – São Paulo – SP